question 3

3. What kind of media institution might distribute your media product and why?

magazine distribution: The type of company that distributes your magazine tells a lot about the type of product that is it, what values and messages it contains, who the audience is and how important profit is to your product and company. There are two types of distribution networks. These being, 'major' and 'independent'

The top of the pops magazine is published by the BBC and has been since 1928. They allow other people to read their contents across 36 websites, 58 magazine and 70 bands. These are one of the biggest consumers of media in the UK.

We love pop magazine is one of the magazines I also researched a lot and referred back to when creating my magazine. The company that publishes this magazine is Egmont UK Ltd. This is the largest   children's selection of magazine and sells over 12 million magazines a year. This magazine does have a website but does not have a wikipedia page. From previous research I have found that the UK published magazines are decreasing in sales. I have found that top of the pops has decreased by 13.4% and the we love pop has decreased by 10.7%. This just shows me that using distributors such as Egmont and BBC magazines may not make my magazine as successful as it could be.

A possible distributor for my magazine could be Bauer media. This is such a successful institution. They advertise worldwide which would make my magazine well known and I would receive a larger profit. Bauer distributes magazines such as 4music, Kiss and box television which are music channels which are mostly associated with pop music which is the genre of mine. This gives me the impression that this would be the best distribution for me.

Immediate media UK or Egmont UK would have an interest in a magazine such as my own. They both have existing products very similar to mine with the same target audience. Egmont UK however distribute products exclusively to children where as 'we love pop' is their only music magazine that's aimed at teenagers. This may mean they would not have an interest in adding more to this category and wish to stay within mainly distributing to younger children.